Customized Experiences
CUSTOMIZED EXPERIENCES
MY ROLE
UX Researcher, UX Designer, Visual Designer
TOOLS
Sketch App, Invision, Slack, Zoom, Mural App, paper, pen, sticky notes, community, and teamwork.
PROCESS
PROJECT OVERVIEW
Company.com provides businesses with a digital experience platform, containing necessary products and services that one needs to run a business. Using this dashboard not makes completing back-end business tasks simpler, but it is all in one place, paid via one bill. Additionally, companies are able to license our digital experience platform technology to be fully designed to match their branding and filled with products associated with their business.
The problem
Businesses need a way to provide their products and services to their users within an experience and don’t want to worry about creating an experience themselves.
The goal
Make a customizable experience for companies that include their branding, products and services, as well as our products and services within our digital experience platform.
Summary
Brand the dashboard to fit the branding of the company using it
Create experiences within the dashboard tiles of the products and services of the company
Collaborate with key players at the company to define the company users’ pain points to create a beautiful and seamless experience
Test designs with people to ensure that the experience is clear and easy to use
the approach
Collaborate with key players from the company to define the following:
DEFINE
When the above is defined, I work with the design team to design experiences that would be used within our digital experience platform. I then test the designs with users, make the changes required based on user feedback and findings, and hand off the designs, user flows, and style guide to the engineering team.
design
Once the company sends our design team their style guide, I am able to begin restyling the dashboard to fit their brand.
Tile States
Once tile states are defined, I style all of the tile states to the correct font and colors of the brand.